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Resource Center

THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

The 3-Point Guide to Creating the Perfect Shipping Policy

Shipping is one of the major differences between online and in-store purchases, and many of your shoppers will want to know the details before they complete their purchase.

Placing an easy-to-understand shipping policy on your website is an easy way to cut down on customer questions. A high-quality shipping policy has other benefits, too, like establishing rules with your customers that protect your margins in the long run.

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Optimizing for Mobile: How Changes to Google could Impact your Parts Website Sales

Have you heard about Google’s new “mobile-first” indexing? Announced in early November, it’s a big change that could affect your dealership’s online reach if you’re not careful.

Long story short, Google is going to start putting a priority on the mobile version of your website. If the primary content and markup between the mobile and desktop versions of your website is different, then you’ll probably want to consider making a change or your ranking in search engine results could be negatively affected. If your site is on the RevolutionParts platform then your site is good to go and you have nothing to worry about.

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4 Last-Minute Tips to Sell More Auto Parts on Cyber Monday

 Cyber Monday is less than a week away! Is your dealership ready?

If you haven’t had a chance to put together your plan, don’t worry. There’s still time to prepare a Cyber Monday promotion and start the holiday season strong.

If you’ve already planned everything out, then great—you can sit back to watch the sales. There are still a few more ways you can promote your parts sales before the big day, though. Read on…

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5 Steps for Building a Powerful Pricing Table for your Parts Website

You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.

Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.

The solution: a pricing table.

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The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website

We all know about Black Friday… but how much have you prepared for Cyber Monday?

Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.

Don’t miss this chance to boost your online parts business!

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8 Extremely Useful RevolutionParts Features You Might Not Even Know About

The best parts eCommerce platform is more than just an OEM catalog and a basic storefront for selling parts online. In order to aggressively grow your parts business and maximize your online profit, you need to partner with a solution that can offer robust back end tools. Tools that make selling parts online easy, efficient, and profitable.

There are a TON of powerful features built into the RevolutionParts platform—and a lot of our dealers don't even know about them. Are you taking full advantage of some of our most useful tools?

 

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How to Promote Winter Parts and Accessories in 4 Simple Steps

Winter is coming, along with a rising demand for winter auto accessories. Customers will be searching and ready to buy the seasonal parts they need to deal with the snow, ice, and cold.

If this is your first winter selling parts online, then you’re in for a treat. With the right promotion for wintery items on your parts eCommerce website, it’s a fantastic opportunity to boost parts sales and end the year on a solid note.

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11 Creative Shipping Tricks that will WOW your Customers

Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.

But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.

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5 Types of Coupon that will Drive Sales to your Parts Website

So you probably know how great promotions can be for your dealership. They're a fantastic way to excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.

Promotions that customers can only access with a coupon/promo code adds a special excitement to the shopping experience. An infographic by VoucherCloud really puts the power of coupons in perspective. In 2013, 92% of consumers reported using a coupon, and 91% of those coupon redeemers say they will visit the retailer again after being offered a coupon.

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How to Ship Hazmat Auto Parts in 4 Easy Steps

Certain car parts, such as batteries, airbags, and seatbelt pre-tensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.”

Hazmat shipping is not something your dealership should take lightly. If you fail to meet hazmat standards, you could face serious financial and legal risks, not to mention putting someone’s health at stake. It’s your responsibility to inform your customers and ship these items properly.

That said, it’s no surprise that many dealerships choose to avoid selling these parts online completely to avoid extra complication. However, there are customers looking to buy these parts online, so it’s still an opportunity for sales if your Parts Department doesn’t mind dealing with an extra step.

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