We get it: Parts eCommerce is that new kid on the block that most dealerships just don’t understand yet. It's a strange, uncharted land, and with so many misconceptions about what it actually takes to make a profit selling parts & accessories online, many dealerships have pushed it to the side.
But selling car parts online is a huge opportunity for dealerships, and it’s only growing. Dealers are generating hundreds of thousands in sales each year by selling parts & accessories online.
So what exactly IS parts eCommerce? What does it cost? And can you succeed online, even if you're not a techie person?