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Resource Center

THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

The 3 Key Similarities and Differences between Online and In-Store Auto Parts Shoppers

The online market—especially the automotive online market—is different than the one in your brick and mortar dealership. Although there are certainly some similarities, you’ll lose sales if you treat an online customer exactly the same as someone who walks through your front door.

Online shoppers have different wants and needs that the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all.

Once you’re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let’s get started!

 

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Top 8 FAQs Dealerships Ask Us about Parts eCommerce

We get it: Parts eCommerce is that new kid on the block that most dealerships just don’t understand yet. It's a strange, uncharted land, and with so many misconceptions about what it actually takes to make a profit selling parts & accessories online, many dealerships have pushed it to the side.

But selling car parts online is a huge opportunity for dealerships, and it’s only growing. Dealers are generating hundreds of thousands in sales each year by selling parts & accessories online.

So what exactly IS parts eCommerce? What does it cost? And can you succeed online, even if you're not a techie person?

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How to Increase Repeat Customers with a Packaging Insert

Here’s a familiar situation for you: A shopper finds your auto parts website, browses for a bit, and then purchases a part. Success! Time to package their order, ship it out, and never hear from that person again.

But after putting time into your parts website and spending marketing dollars to bring that customer in, are you really willing to let them go so easily?

In that moment when a shopper becomes a customer, the iron is hot, so to speak. That customer just reached out to you in a show of trust by buying a part, and as long as they had a positive experience, they’re more open to you and your brand.

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6 Quick Things You can do Right Now to Get an Edge on Online Parts Competitors

As more dealerships jump on the eCommerce bandwagon, selling parts online is only going to get more competitive. With proper marketing and pricing, dealerships can still stand out and make a profit online. But when it comes to really outshining competitors, sometimes the smallest details can make a difference.

There are a lot of mistakes dealers make when they first start selling auto parts online, and those mistakes are your opportunity to take over.

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5 Easy "Set-and-Forget" Marketing Strategies for Parts Websites

Who has time to do marketing? With all the other tasks you have to handle at the parts counter, it’s no surprise that most parts managers are too busy to promote their eCommerce store with marketing.

Except as more dealerships launch a parts website, the ability to stand out among competitors becomes more and more important. Some kind of marketing strategy is absolutely essential if you want a successful parts website.

In this article, discover some of the best set-and-forget marketing strategies for your parts website. Just spend the time on it once (or very infrequently), and you’ll continue to get benefit out of it!

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5 Customer Service Fails that are Driving Away Customers

Did you know that 66% of customers will shop with their preferred brand, even if an alternative offers a better price? (Source: Crowdtwist)

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Top 10 Parts eCommerce Resources from 2016

Over the past year, we’ve put out TONS of helpful articles through the RevolutionParts resource center to help dealers boost parts sales online. From fraud prevention to shipping efficiency, we’ve covered it all in our weekly eCommerce resource newsletter.

In case you missed them, here are the most popular articles from 2016. 

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1 Simple Trick to Parts Website Traffic that Most Dealerships are Missing

If you’ve been selling online for any amount of time, you know that getting FOUND is the first step to success. Whether it’s through advertising or SEO that puts you at the top of Google search results, making it as easy as possible for customers to find your parts website is a crucial key to success.

Every month, more dealerships start selling parts online. The long-time sellers have an advantage, since they’ve had time to build up their marketing efforts and improve their SEO. But it’s not hopeless for the new sites, and there’s one key trick that many dealerships are choosing to ignore…

 

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4 Insights Into the Mind of an Online Fraudster

You know the saying “keep your friends close, and your enemies closer?” Fraudulent buyers are the enemy of everyone online, and can easily wipe out a month’s worth of profit in one fell swoop.

But have you ever tried to get inside the head of a fraudster? We know they want to order parts with stolen card information, but they also want to do so as safely and efficiently as possible. Knowing a fraudster’s thought process while they place a fraud order can help you recognize the risk when it arises.

With a powerful Fraud Score tool on your side, it’s a lot easier to spot risky orders and avoid them. Use these tricks to spot a fraudulent order every time one comes in.

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How to Write an Abandoned Cart Recovery Email in 4 Simple Steps

It’s amazing how many customers leave your parts site without making a purchase. They might have even picked out some parts to buy but left without finishing the order. Believe it or not, these sales aren’t 100% hopeless. When you set up an abandoned cart recovery email campaign, there’s a chance to bring them back and complete their order.

Bonus: Once you set up your abandoned cart recovery emails, it’s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the template email, and then it’ll run on its own.

How exactly do you write that email? Read on…

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