Over the past year, we’ve put out TONS of helpful articles through the RevolutionParts resource center to help dealers boost parts sales online. From fraud prevention to shipping efficiency, we’ve covered it all in our weekly eCommerce resource newsletter.In case you missed them, here are the most popular articles from 2016.
If you’ve been selling online for any amount of time, you know that getting FOUND is the first step to success. Whether it’s through advertising or SEO that puts you at the top of Google search results, making it as easy as possible for customers to find your parts website is a crucial key to success.
Every month, more dealerships start selling parts online. The long-time sellers have an advantage, since they’ve had time to build up their marketing efforts and improve their SEO. But it’s not hopeless for the new sites, and there’s one key trick that many dealerships are choosing to ignore…
You know the saying “keep your friends close, and your enemies closer?” Fraudulent buyers are the enemy of everyone online, and can easily wipe out a month’s worth of profit in one fell swoop.
But have you ever tried to get inside the head of a fraudster? We know they want to order parts with stolen card information, but they also want to do so as safely and efficiently as possible. Knowing a fraudster’s thought process while they place a fraud order can help you recognize the risk when it arises.
With a powerful Fraud Score tool on your side, it’s a lot easier to spot risky orders and avoid them. Use this tricks to spot a fraudulent order every time one comes in.
It’s amazing how many customers leave your parts site without making a purchase. They might have even picked out some parts to buy but left without finishing the order. Believe it or not, these sales aren’t 100% hopeless. When you set up an abandoned cart recovery email campaign, there’s a chance to bring them back and complete their order.
Bonus: Once you set up your abandoned cart recovery emails, it’s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the template email, and then it’ll run on its own.
How exactly do you write that email? Read on…
With other 1.79 billion monthly active users on Facebook, businesses have caught on to the opportunity for building a fan base and improving sales–entirely through shared photos and status updates.
It’s easy and free to set up a Facebook page for your parts website. Once you’re up and running, Facebook can become a constant pool of customers to tap into whenever you run sales and promotions.
Of course, it’s not a magic trick for instant sales. You need to actually building a following and promote your sales in an effective way. Follow these tricks to make it happen…
Shipping is one of the major differences between online and in-store purchases, and many of your shoppers will want to know the details before they complete their purchase.
Placing an easy-to-understand shipping policy on your website is an easy way to cut down on customer questions. A high-quality shipping policy has other benefits, too, like establishing rules with your customers that protect your margins in the long run.
Have you heard about Google’s new “mobile-first” indexing? Announced in early November, it’s a big change that could affect your dealership’s online reach if you’re not careful.
Long story short, Google is going to start putting a priority on the mobile version of your website. If the primary content and markup between the mobile and desktop versions of your website is different, then you’ll probably want to consider making a change or your ranking in search engine results could be negatively affected. If your site is on the RevolutionParts platform then your site is good to go and you have nothing to worry about.
Cyber Monday is less than a week away! Is your dealership ready?
If you haven’t had a chance to put together your plan, don’t worry. There’s still time to prepare a Cyber Monday promotion and start the holiday season strong.
If you’ve already planned everything out, then great—you can sit back to watch the sales. There are still a few more ways you can promote your parts sales before the big day, though. Read on…
You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.
Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.
The solution: a pricing table.
We all know about Black Friday… but how much have you prepared for Cyber Monday?
Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.
Don’t miss this chance to boost your online parts business!