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3 Reasons a Video How-to Series will Supercharge your Parts Website

Have you ever dreamed of being a famous Hollywood star?

Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.

Even for those of you who don’t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It’s something worth your time and investment when you pull it off right.


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How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website

We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.

It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.

If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.

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4 Questions to Ask Yourself before Selling Auto Parts on eBay

Starting up a parts store on eBay Motors can reel in a lot of new profit for your dealership, but it’s not something you should start on a whim. Just like any business, you need to consider the logistics of how you’re going to sell before jumping into it. This means figuring out a selling strategy and allocating the right resources (such as time and money) so you can start your eBay Motors career strong.

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How to Boost the Google Ranking of your Parts Website in 6 Easy Steps

Your website is running, your holiday sales are amazing, you’re ready to start reaching out to customers… but they’re nowhere to be found. Investing in some manner of marketing is always a good idea, but there are things you can do to improve your parts website traffic without spending a cent.

How, you ask? By appearing in the top results of Google and other search engines. With a few tweaks to your parts site, you can be a highly-ranked site that your customers will see first when looking to buy. It’s called SEO (search engine optimization), and if your parts website focuses on SEO, you’re much more likely to make parts sales.

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How to Ship More Auto Parts with Less Staff

We understand the struggle. When you’ve only got a handful of guys in your parts department, how do you deal with all the details of eCommerce—namely, shipping?

But shipping doesn’t have to be a long, drawn out process, and you definitely don’t have to hire new staff to deal with it. Once your eCommerce parts store takes off, then you might need another set of hands, but you might be surprised how efficient you can be with the people you already have.


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6 Mistakes with Handling Returns that are Eating into your Profit Margins

As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen and you need to have a system in place when it does.

The process itself seems straightforward: when a customer issues a return, have them send back the part and then process the refund.

Except the return process can get more in-depth than that, and when you play things right, it doesn’t have to hurt your company. Returns don’t have to incur major losses, and you can actually use them as an opportunity to gain yourself loyal customers.

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11 Questions to Ask a Marketing Agency before you Hire Them

You’ve set up your parts website, you’re ready to start selling auto parts online… but hardly anyone (if anyone at all) has shown up to buy.

The internet is HUGE, so the chance of someone stumbling upon your parts website by chance is small. You need some way to stand out and make yourself visible. The answer: marketing.

Some marketing is easy to do by yourself, like sending out emails or creating Facebook and Twitter accounts. But if you really want to drive part sales and aggressively grow your online business, an investment in a marketing agency will go a long way in saving you time and helping you meet those goals.

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3 Top Mistakes That New Auto Part Sellers Make on eBay Motors

eBay boasts over 155 million ready-to-buy customers worldwide—a number that grows every year. And since the online parts market is on the rise, it makes sense that auto parts are selling like hot cakes on eBay, too.

But even though eBay is fairly simple to get started on, there are some mistakes that new auto parts sellers tend to make simply because they’re new to eBay. Even if your dealership is already selling online, eBay buyers have a unique mindset that you have to adjust for, or else it could cost you sales. It’s an entirely different market, after all, and you need to adjust accordingly.

Learn about these common mistakes before you fall victim to them yourself.


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3 Promotional Opportunities for Fall that you Don't Want to Miss

Looking to promote your online parts store in the coming months? With Labor Day, back-to-school, and the fall season approaching, you’ve got plenty of “excuses” to set up a killer sale and draw in customers with some great deals!

We’ve got some tips to help you promote your website, but don’t think it has to stop there. In fact, there are a lot of ways you can use your online and in-store locations to work together and offer special promotions to customers that visit you in both places. It’s a great chance to build customer loyalty so they pick YOU as their preferred dealer again and again.

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How to Eliminate Obsolescence for your Parts Department

The wrong part gets ordered, the customer doesn’t show up for the service appointment, parts get returned… we’re all human and it’s easy to end up with an obsolescence issue if you don’t have a focused strategy in place to keep parts from sitting on the shelves for too long.

It’s unlikely that a customer will waltz up to your parts counter and need the exact part that’s been on the shelf for a while, but that’s only because you’re limited to selling locally. If you could sell on a national level (or even internationally!), you’d have a much higher chance of finding the customer you need.

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