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THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

6 Mistakes with Handling Returns that are Eating into your Profit Margins

 

As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen and you need to have a system in place when it does.

The process itself seems straightforward: when a customer issues a return, have them send back the part and then process the refund.

Except the return process can get more in-depth than that, and when you play things right, it doesn’t have to hurt your company. Returns don’t have to incur major losses, and you can actually use them as an opportunity to gain yourself loyal customers.

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11 Questions to Ask a Marketing Agency before you Hire Them

You’ve set up your parts website, you’re ready to start selling auto parts online… but hardly anyone (if anyone at all) has shown up to buy.

The internet is HUGE, so the chance of someone stumbling upon your parts website by chance is small. You need some way to stand out and make yourself visible. The answer: marketing.

Some marketing is easy to do by yourself, like sending out emails or creating Facebook and Twitter accounts. But if you really want to drive part sales and aggressively grow your online business, an investment in a marketing agency will go a long way in saving you time and helping you meet those goals.

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3 Top Mistakes That New Auto Part Sellers Make on eBay Motors

eBay boasts over 155 million ready-to-buy customers worldwide—a number that grows every year. And since the online parts market is on the rise, it makes sense that auto parts are selling like hot cakes on eBay, too.

But even though eBay is fairly simple to get started on, there are some mistakes that new auto parts sellers tend to make simply because they’re new to eBay. Even if your dealership is already selling online, eBay buyers have a unique mindset that you have to adjust for, or else it could cost you sales. It’s an entirely different market, after all, and you need to adjust accordingly.

Learn about these common mistakes before you fall victim to them yourself.

 

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3 Promotional Opportunities for Fall that you Don't Want to Miss

Looking to promote your online parts store in the coming months? With Labor Day, back-to-school, and the fall season approaching, you’ve got plenty of “excuses” to set up a killer sale and draw in customers with some great deals!

We’ve got some tips to help you promote your website, but don’t think it has to stop there. In fact, there are a lot of ways you can use your online and in-store locations to work together and offer special promotions to customers that visit you in both places. It’s a great chance to build customer loyalty so they pick YOU as their preferred dealer again and again.

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How to Eliminate Obsolescence for your Parts Department

The wrong part gets ordered, the customer doesn’t show up for the service appointment, parts get returned… we’re all human and it’s easy to end up with an obsolescence issue if you don’t have a focused strategy in place to keep parts from sitting on the shelves for too long.

It’s unlikely that a customer will waltz up to your parts counter and need the exact part that’s been on the shelf for a while, but that’s only because you’re limited to selling locally. If you could sell on a national level (or even internationally!), you’d have a much higher chance of finding the customer you need.

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8 Tricks to Avoid Overpaying for Shipping

Other eCommerce industries have it easy when it comes to shipping, but not the parts department. There are so many heavy, oversized, odd-shaped, and hazardous auto parts to ship that it ends up one of the biggest expenses when selling online.

You certainly can’t eat that shipping charge yourself, since it will cut into your hard-earned profits. And you shouldn’t be overcharging your customers for shipping, either. If you could make shipping just overall cheaper, then everyone would win…

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5 Smart Strategies for Building Customer Trust on your Parts Website

In any business, building trust with your customers is essential—especially when it comes to online shopping. When they can’t see you face to face, customers are going to hesitate to part with their money. The risk that they’re about to buy into a scam is much higher.

So what do you do to show them you’re trustworthy? It’s easier than you’d think. With a few adjustments to your parts website, customers will have no reason to doubt you.

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7 Pricing Mistakes that are Hurting your Parts eCommerce Store

Here’s a simple truth about selling auto parts online: it’s a different market than what you’re used to in-store. Brick and mortar selling techniques are great for, you know, in-store sales, but when it comes to auto parts eCommerce, you need to tweak your strategy.

Online shoppers are just plain different that then people who come to your parts counter. If you’re running your eCommerce parts store the same way as your dealership parts store, you’re probably losing a lot of money. A lot of parts managers make these pricing mistakes, and it’s costing them big time.

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Google Shopping Vs. Google Search Campaigns (+ Strategies for Success)

We all know Google is a big name, so of course you’re asking yourself “What can Google do for ME?” The thing is, Google offers so many services that it’s easy to get lost in the options. Marketing, for example. You have Google AdWords, Google Shopping, shopping campaigns, search campaigns... So where do you start?

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How to Rock your 4th of July Sales in 5 Easy Steps

Fireworks, BBQ, and summer sales… who wouldn’t be excited for the 4th of July?

Customers are certainly excited about Independence day. In 2015, food and retail sales hit $6.6 billion, and it's growing every year.

Independence Day is an opportunity you don’t want to miss out on, since it’s such a great time to run specials and promotions. Whether it’s through social media, emails, or your website, promote your online parts store with some USA-themed holiday deals.

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