<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1834115933541239&amp;ev=PageView&amp;noscript=1">

Resource Center


How to Promote Winter Parts and Accessories in 4 Simple Steps

Winter is coming, along with a rising demand for winter auto accessories. Customers will be searching and ready to buy the seasonal parts they need to deal with the snow, ice, and cold.

If this is your first winter selling parts online, then you’re in for a treat. With the right promotion for wintery items on your parts eCommerce website, it’s a fantastic opportunity to boost parts sales and end the year on a solid note.

Read More

11 Creative Shipping Tricks that will WOW your Customers

Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.

But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.

Read More

5 Types of Coupon that will Drive Sales to your Parts Website

So you probably know how great promotions can be for your dealership. They're a fantastic way to excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.

Promotions that customers can only access with a coupon/promo code adds a special excitement to the shopping experience. An infographic by VoucherCloud really puts the power of coupons in perspective. In 2013, 92% of consumers reported using a coupon, and 91% of those coupon redeemers say they will visit the retailer again after being offered a coupon.

Read More

How to Ship Hazmat Auto Parts in 4 Easy Steps

Certain car parts, such as batteries, airbags, and seatbelt pre-tensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.”

Hazmat shipping is not something your dealership should take lightly. If you fail to meet hazmat standards, you could face serious financial and legal risks, not to mention putting someone’s health at stake. It’s your responsibility to inform your customers and ship these items properly.

That said, it’s no surprise that many dealerships choose to avoid selling these parts online completely to avoid extra complication. However, there are customers looking to buy these parts online, so it’s still an opportunity for sales if your Parts Department doesn’t mind dealing with an extra step.

Read More

3 Reasons a Video How-to Series will Supercharge your Parts Website

Have you ever dreamed of being a famous Hollywood star?

Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.

Even for those of you who don’t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It’s something worth your time and investment when you pull it off right.


Read More

How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website

We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.

It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.

If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.

Read More

4 Questions to Ask Yourself before Selling Auto Parts on eBay

Starting up a parts store on eBay Motors can reel in a lot of new profit for your dealership, but it’s not something you should start on a whim. Just like any business, you need to consider the logistics of how you’re going to sell before jumping into it. This means figuring out a selling strategy and allocating the right resources (such as time and money) so you can start your eBay Motors career strong.

Read More

How to Boost the Google Ranking of your Parts Website in 6 Easy Steps

Your website is running, your holiday sales are amazing, you’re ready to start reaching out to customers… but they’re nowhere to be found. Investing in some manner of marketing is always a good idea, but there are things you can do to improve your parts website traffic without spending a cent.

How, you ask? By appearing in the top results of Google and other search engines. With a few tweaks to your parts site, you can be a highly-ranked site that your customers will see first when looking to buy. It’s called SEO (search engine optimization), and if your parts website focuses on SEO, you’re much more likely to make parts sales.

Read More

How to Ship More Auto Parts with Less Staff

We understand the struggle. When you’ve only got a handful of guys in your parts department, how do you deal with all the details of eCommerce—namely, shipping?

But shipping doesn’t have to be a long, drawn out process, and you definitely don’t have to hire new staff to deal with it. Once your eCommerce parts store takes off, then you might need another set of hands, but you might be surprised how efficient you can be with the people you already have.


Read More

6 Mistakes with Handling Returns that are Eating into your Profit Margins

As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen and you need to have a system in place when it does.

The process itself seems straightforward: when a customer issues a return, have them send back the part and then process the refund.

Except the return process can get more in-depth than that, and when you play things right, it doesn’t have to hurt your company. Returns don’t have to incur major losses, and you can actually use them as an opportunity to gain yourself loyal customers.

Read More