Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.
But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.
Does it actually work, though? Studies say yes. A study from Dotcom Distribution found that 52% of consumers are likely to make a repeat purchase with a company that provides premium packaging. And while you don’t have to go quite as far as “premium,” a little extra touch can make a difference.
Introduce your Brand
Isn’t the entire end-goal about helping customers remember your brand? The straightforward and professional approach to this is to do just that—show off your parts website.
- Business cards – Do you have business cards for your parts website? This is one of the easiest things you can do to show your customer that there’s a person behind the computer screen. It also makes it easy for them to get in contact with you in case they have questions or concerns, and as a result, helps you build trust with your customers. You can even write something personal like “thank you!” or “Questions? Call me!” on the back of the card.
- Professional packing slip – It’s standard to include a packing slip with your shipments. Instead of a plain version with barebones order details, you can create a version with your logo in the corner. It gives your parts website some authority as a professional parts seller. By the way, this is really easy to do if you have shipping management software like ShipRush or ShipStation! It's one of many reasons why investing in a shipping manager pays off!
Slip in a little gift
What’s more exciting that free things? Your customer will remember the happy thrill of excitement when they realized they’d gotten a little freebie. Of course, this can add cost to your end of the sale, so you need to be careful about how you implement your strategy.
- A coupon – How about a promo code for a discount on their next order? We all know that customers like saving money, so a discount encourages them to shop with you again next time. Click here to get some coupon ideas!
- Something small – Perhaps you want to try tossing something small, like a pen or bumper sticker, into each shipment. These are things you can order in bulk for fairly cheap, but can remind customers about their purchase. They may just think about your parts website every time they use that pen! It’s a fantastic way to stay on the forefront in their mind.
- Something special – For high-value orders, you can reward customers with something a little more substantial. How about a T-shirt or license plate frame? This can also encourage a word-of-mouth promotion if your customer ends up wearing that T-shirt around… which can be a powerful way to let others know that you’re online and ready to sell them the parts they need.
Wow them with the packaging
How about making an impression before they even open the box? Even though the customer has already completed a purchase with you, the arrival of their package cements the deal and leaves a final impression on them.
- Professional shipping label – Similar to a nice-looking packing slip, you can also make your label stand out, too. It doesn’t have to be anything extreme. Something as straightforward as your logo can add a nice touch. Again, this is easy to set up when you have shipping management software like ShipStation or ShipRush.
- Slap on a sticker – Spice up that plain brown box with a splash of color. You can order stickers with your logo for fairly cheap. They’re fast to apply, so you don’t need to worry about adding time to your shipping process, but they’re an easy and effective way to stand out. Check out Uline.com to see some options.
- Colored tape – How often do you order from Amazon.com? If you’ve noticed, they get fancy with the tape. It’s their way of instantly standing out from other types of packaging. You immediately know that your Amazon package has arrived. While you don’t need to go as far as custom-branded tape, there are plenty of places to buy colored tape (again, like Uline), at least. Tape your packages with your brand colors, or change it up depending on the season. (Like red/white/blue for the 4th of July and red/green for Christmas).
- Custom-designed box – Although it can be a pricier option, you can order custom-branded boxes to make your shipment instantly recognizable. Again, this is something Amazon does to help their packages stand out. You can always choose to use custom boxes for high-order shipments, but stick to standard packaging when a customer is only spending a few dollars.
Add a touch of personality
- “Thank you!” – A handwritten note adds a special touch to your packaging. Customers see you as a human being who took the time to write out a note. Whether you write it on a business card, on the packing slip, or straight on the box itself, a quick “thanks!” can bring a smile to your customer’s face.
- A short note – How about adding in an additional slip of paper, with a special thank you to your customer? This doesn’t have to be handwritten, and you don’t have to create a new one each time. Type it up once, print out a stack, and add one to the box along with the packing slip. Just write a few sentences thanking the customer for choosing you, inviting them to contact you with questions or give some feedback about their experience.
Customer loyalty and repeat customers can have a huge influence on the success of your business, so this is an easy way to remind customers that it was YOU who sold them that part. It was YOU who gave them a smooth and enjoyable customer experience.
Of course, many of these options do have a little cost involved, whether it’s money or time. But loyal and repeat customers can become the core of your customer base and a reliable source for sales.