When it comes to buying parts online, shoppers like an expert.
That is, they want someone who can help them purchase the correct part for their needs. They want a professional who can answer questions quickly and correctly.
Similar to customer service, this kind of interaction with your shoppers can go a long way in building customer loyalty. Establishing yourself as an expert makes shoppers more willing to trust you, take your advice, and complete their purchase at your parts Web Store.
So how can you establish yourself as a parts expert?
When a shopper first lands on your site, you’re just a stranger. Here are some ways to show them that you know your stuff.
1. Share your contact info and invite shoppers to ask questions
One of the easiest things you can do is simply share your contact info with shoppers. Add a “Contact us” page to your Web Store or some contact info to your About Us page. Include a friendly invitation to customers, letting them know you're happy to help.
Part shoppers are understandably worried about buying the wrong part. If they’re unsure about what they need, they won’t buy it.
Many times, they’ll try to reach out to you (the experts!) to ask a question. By answering their questions, you get their sale AND you make them more likely to buy from you next time too. It also helps prevent shoppers from buying the wrong part.
A lot of our customers have said they build some powerful relationships over the phone! Loyal shoppers will come back time and time again to make their purchases with you.
2. Run an auto blog
What better way to attract automotive shopper than to talk about automotive topics? Blogging isn’t just for baking and flowers. You can use a blog to connect with like-minded individuals and share your passion for cars.
A successful blog will get followers, meaning another way to build up your email list. This means more people to email when you run a parts website promotion.
The blog will also add original and unique content to your parts website. This improves your SEO, which means your Web Store will be more likely to appear in search engine results.
You’re probably thinking “I don’t have time for that!” But even just a single short article every month can have an impact.
You can also hire a writer to create the articles for you. Just make sure to provide an outline or check over their work to make sure they have the facts right!
3. Create installation guides
Although this takes a bit more time, the payoff can definitely be worth it.
A lot of shoppers on your site will be the DIY type. They plan to buy the part and install it on their own.
Usually, though, they’re not master mechanics. With so much information readily available online, they can easily look up an installation video guide on YouTube for step by step instructions.
So what if they click on YOUR YouTube video? They now know about your parts website and view it favorably, since you helped them out when they needed it.
Better yet, you can easily add a link to the video that points them to the part for sale on your website.
4. Participate in auto forums
Plenty of motor heads hang out on auto forums, whether it’s to ask advice on their latest installation project or troubleshoot a strange sound on their vehicle.
In short, it’s the perfect place to strut your stuff!
Participating in forums and answering questions is a great way to show others that you’re an expert. It's easy to get started and jump into the conversation.
Some forums even let you do some advertising, as long as you’re not too annoying about it. Something as simple as a link to your parts Web Store can help drive traffic and sales.
You’ve probably noticed that a lot of these techniques have the same main idea: Share some expert knowledge for free, and hope you get something in return.
Truth be told, your work won’t always pay off. Some shoppers will take your advice and buy the part they need somewhere else.
But when it does pay off, it’s worth it! People appreciate someone being friendly and helpful.
With these methods, you can build customer loyalty. Loyal customers shop with you every time, so they’re more profitable than a one-time buyer.