Here’s a familiar situation for you: A shopper finds your auto parts website, browses for a bit, and then purchases a part. Success! Time to package their order, ship it out, and never hear from that person again.
But after putting time into your parts website and spending marketing dollars to bring that customer in, are you really willing to let them go so easily?
In that moment when a shopper becomes a customer, the iron is hot, so to speak. That customer just reached out to you in a show of trust by buying a part, and as long as they had a positive experience, they’re more open to you and your brand.