You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.
Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.
The solution: a pricing table.