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THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

How to Ship Hazmat Auto Parts in 4 Easy Steps

Certain car parts, such as batteries, airbags, and seatbelt pre-tensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.”

Hazmat shipping is not something your dealership should take lightly. If you fail to meet hazmat standards, you could face serious financial and legal risks, not to mention putting someone’s health at stake. It’s your responsibility to inform your customers and ship these items properly.

That said, it’s no surprise that many dealerships choose to avoid selling these parts online completely to avoid extra complication. However, there are customers looking to buy these parts online, so it’s still an opportunity for sales if your Parts Department doesn’t mind dealing with an extra step.

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How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website

We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.

It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.

If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.

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6 Mistakes with Handling Returns that are Eating into your Profit Margins

As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen and you need to have a system in place when it does.

The process itself seems straightforward: when a customer issues a return, have them send back the part and then process the refund.

Except the return process can get more in-depth than that, and when you play things right, it doesn’t have to hurt your company. Returns don’t have to incur major losses, and you can actually use them as an opportunity to gain yourself loyal customers.

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5 Smart Strategies for Building Customer Trust on your Parts Website

In any business, building trust with your customers is essential—especially when it comes to online shopping. When they can’t see you face to face, customers are going to hesitate to part with their money. The risk that they’re about to buy into a scam is much higher.

So what do you do to show them you’re trustworthy? It’s easier than you’d think. With a few adjustments to your parts website, customers will have no reason to doubt you.

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7 Pricing Mistakes that are Hurting your Parts eCommerce Store

Here’s a simple truth about selling auto parts online: it’s a different market than what you’re used to in-store. Brick and mortar selling techniques are great for, you know, in-store sales, but when it comes to auto parts eCommerce, you need to tweak your strategy.

Online shoppers are just plain different that then people who come to your parts counter. If you’re running your eCommerce parts store the same way as your dealership parts store, you’re probably losing a lot of money. A lot of parts managers make these pricing mistakes, and it’s costing them big time.

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How to Handle Bad Customer Reviews in 6 Easy Steps

Bad reviews happen. Whether your customer has a serious problem or they’re just having a bad day, there are a lot of reasons why they might decide to write a negative review for you on Yelp, Amazon, eBay, or somewhere else.

Ignoring the review isn’t a good idea, and removing the review is even worse. Rather than see them as a bother, negative customer reviews can actually be a great way to turn around and improve your business for the better.

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4 Must-Have Elements of a Promotional Email That Actually Drives Sales

So you've been building your email list (hopefully), but how do you make the most out of this list and actually squeeze sales out of it? Here is a quick rundown of what ingredients you need for a successful promo email that will reengage past customers to buy again. 

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4 Ways to Prevent Shoppers from Ordering the Wrong Part

 

Will we ever live in a return-free world? Probably not, but we can dream.

A while back we talked about writing a great return policy, which can play a powerful role in reducing returns and saving future sales. In addition to that, you can also reduce returns by ensuring your customers actually purchase the correct part when ordering.

Accidentally ordering the wrong part is one of the top reasons customers request a return in the first place. Their confusion stemmed from somewhere, and it’s well within your control to make sure your website isn’t the problem—after all, they might have ordered the wrong part because of some confusion in the catalog. Here are a few steps you can take to assure your customer that they’ve found the part they’re looking for.

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3 Proven Techniques to Increase Traffic to your Parts Website

Just because you built a fantastic eCommerce parts website doesn’t mean the customers will automatically start pouring in. No matter how you choose to go about it, some sort of marketing plan is essential to drive sales.

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Top 3 Keys to Success for Auto Parts eCommerce Retailers

The world of eCommerce can be a confusing one. So many variables come into play, making it sometimes overwhelming to keep in mind all of the factors that are vital to your success. For this reason, we wanted to provide you with a few general ideas that can serve as a framework to follow to succeed in your parts eCommerce venture.

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