Over the past year, we’ve put out TONS of helpful articles through the RevolutionParts resource center to help dealers boost parts sales online. From fraud prevention to shipping efficiency, we’ve covered it all in our weekly eCommerce resource newsletter.In case you missed them, here are the most popular articles from 2016.
If you’ve been selling online for any amount of time, you know that getting FOUND is the first step to success. Whether it’s through advertising or SEO that puts you at the top of Google search results, making it as easy as possible for customers to find your parts website is a crucial key to success.
Every month, more dealerships start selling parts online. The long-time sellers have an advantage, since they’ve had time to build up their marketing efforts and improve their SEO. But it’s not hopeless for the new sites, and there’s one key trick that many dealerships are choosing to ignore…
Shipping is one of the major differences between online and in-store purchases, and many of your shoppers will want to know the details before they complete their purchase.
Placing an easy-to-understand shipping policy on your website is an easy way to cut down on customer questions. A high-quality shipping policy has other benefits, too, like establishing rules with your customers that protect your margins in the long run.
You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.
Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.
The solution: a pricing table.
We all know about Black Friday… but how much have you prepared for Cyber Monday?
Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.
Don’t miss this chance to boost your online parts business!
So you probably know how great promotions can be for your dealership. They're a fantastic way to excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.
Promotions that customers can only access with a coupon/promo code adds a special excitement to the shopping experience. An infographic by VoucherCloud really puts the power of coupons in perspective. In 2013, 92% of consumers reported using a coupon, and 91% of those coupon redeemers say they will visit the retailer again after being offered a coupon.
Certain car parts, such as batteries, airbags, and seatbelt pre-tensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.”
Hazmat shipping is not something your dealership should take lightly. If you fail to meet hazmat standards, you could face serious financial and legal risks, not to mention putting someone’s health at stake. It’s your responsibility to inform your customers and ship these items properly.
That said, it’s no surprise that many dealerships choose to avoid selling these parts online completely to avoid extra complication. However, there are customers looking to buy these parts online, so it’s still an opportunity for sales if your Parts Department doesn’t mind dealing with an extra step.
We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.
It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.
If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.
As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen and you need to have a system in place when it does.
The process itself seems straightforward: when a customer issues a return, have them send back the part and then process the refund.
Except the return process can get more in-depth than that, and when you play things right, it doesn’t have to hurt your company. Returns don’t have to incur major losses, and you can actually use them as an opportunity to gain yourself loyal customers.
In any business, building trust with your customers is essential—especially when it comes to online shopping. When they can’t see you face to face, customers are going to hesitate to part with their money. The risk that they’re about to buy into a scam is much higher.
So what do you do to show them you’re trustworthy? It’s easier than you’d think. With a few adjustments to your parts website, customers will have no reason to doubt you.