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Resource Center

THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

The 3 Key Similarities and Differences between Online and In-Store Auto Parts Shoppers

The online market—especially the automotive online market—is different than the one in your brick and mortar dealership. Although there are certainly some similarities, you’ll lose sales if you treat an online customer exactly the same as someone who walks through your front door.

Online shoppers have different wants and needs that the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all.

Once you’re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let’s get started!

 

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6 Quick Things You can do Right Now to Get an Edge on Online Parts Competitors

As more dealerships jump on the eCommerce bandwagon, selling parts online is only going to get more competitive. With proper marketing and pricing, dealerships can still stand out and make a profit online. But when it comes to really outshining competitors, sometimes the smallest details can make a difference.

There are a lot of mistakes dealers make when they first start selling auto parts online, and those mistakes are your opportunity to take over.

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5 Customer Service Fails that are Driving Away Customers

Did you know that 66% of customers will shop with their preferred brand, even if an alternative offers a better price? (Source: Crowdtwist)

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Top 10 Parts eCommerce Resources from 2016

Over the past year, we’ve put out TONS of helpful articles through the RevolutionParts resource center to help dealers boost parts sales online. From fraud prevention to shipping efficiency, we’ve covered it all in our weekly eCommerce resource newsletter.

In case you missed them, here are the most popular articles from 2016. 

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1 Simple Trick to Parts Website Traffic that Most Dealerships are Missing

If you’ve been selling online for any amount of time, you know that getting FOUND is the first step to success. Whether it’s through advertising or SEO that puts you at the top of Google search results, making it as easy as possible for customers to find your parts website is a crucial key to success.

Every month, more dealerships start selling parts online. The long-time sellers have an advantage, since they’ve had time to build up their marketing efforts and improve their SEO. But it’s not hopeless for the new sites, and there’s one key trick that many dealerships are choosing to ignore…

 

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The 3-Point Guide to Creating the Perfect Shipping Policy

Shipping is one of the major differences between online and in-store purchases, and many of your shoppers will want to know the details before they complete their purchase.

Placing an easy-to-understand shipping policy on your website is an easy way to cut down on customer questions. A high-quality shipping policy has other benefits, too, like establishing rules with your customers that protect your margins in the long run.

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How to Build a Powerful Pricing Table for your Parts Website in 5 Simple Steps

You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.

Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.

The solution: a pricing table.

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The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website

We all know about Black Friday… but how much have you prepared for Cyber Monday?

Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.

Don’t miss this chance to boost your online parts business!

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5 Types of Coupon that will Drive Sales to your Parts Website

So you probably know how great promotions can be for your dealership. They're a fantastic way to excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.

Promotions that customers can only access with a coupon/promo code adds a special excitement to the shopping experience. An infographic by VoucherCloud really puts the power of coupons in perspective. In 2013, 92% of consumers reported using a coupon, and 91% of those coupon redeemers say they will visit the retailer again after being offered a coupon.

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How to Ship Hazmat Auto Parts in 4 Easy Steps

Certain car parts, such as batteries, airbags, and seatbelt pre-tensioners need to be shipped with special care in order to ensure that they arrive safely—they require something called “hazmat shipping.”

Hazmat shipping is not something your dealership should take lightly. If you fail to meet hazmat standards, you could face serious financial and legal risks, not to mention putting someone’s health at stake. It’s your responsibility to inform your customers and ship these items properly.

That said, it’s no surprise that many dealerships choose to avoid selling these parts online completely to avoid extra complication. However, there are customers looking to buy these parts online, so it’s still an opportunity for sales if your Parts Department doesn’t mind dealing with an extra step.

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