The online market—especially the automotive online market—is different than the one in your brick and mortar dealership. Although there are similarities, you’ll lose sales if you treat an online customer exactly the same as someone who walks through your front door.
Online shoppers have different wants and needs that the customers you’re used to dealing with at your dealership. There’s a reason they’re shopping online rather than in-store, after all.
Once you’re tuned into these key differences, you can cater to their desires, foster brand loyalty, and increase revenue. So let’s get started!