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[Interview] Page Auto Group switches to RevolutionParts for increased profitability

In this interview, we spoke with Matt Sturtz, the Internet Manager for Page Auto Group.

The Page Auto team originally sold auto parts online with RevolutionParts, but switched to SimplePart in 2014. In 2017, they switched back to RevolutionParts. We asked Matt about his experience with both platforms.


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Top 8 FAQs Dealerships Ask Us about Parts eCommerce

We get it: Parts eCommerce is that new kid on the block that most dealerships just don’t understand yet. It's a strange, uncharted land, and with so many misconceptions about what it actually takes to make a profit selling parts & accessories online, many dealerships have pushed it to the side.

But selling car parts online is a huge opportunity for dealerships, and it’s only growing. Dealers are generating hundreds of thousands in sales each year by selling parts & accessories online.

So what exactly IS parts eCommerce? What does it cost? And can you succeed online, even if you're not a techie person?

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How to Build a Powerful Pricing Table for your Parts Website in 5 Simple Steps

You’ve heard it a hundred times: the prices you set at the parts counter simply won’t work as well online. It’s a different market, meaning you have to play by a different set of rules.

Most parts managers set a flat percentage margin for their parts, but it’s not an effective way to do things. The flat percentage makes your high-priced items way too expensive, and your small, cheap parts way too cheap. When your price is too high, customers can find somewhere else to buy. When your price is too low, you make a lot of sales, but you lose money on them.

The solution: a pricing table.

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How to Eliminate Obsolescence for your Parts Department

The wrong part gets ordered, the customer doesn’t show up for the service appointment, parts get returned… we’re all human and it’s easy to end up with an obsolescence issue if you don’t have a focused strategy in place to keep parts from sitting on the shelves for too long.

It’s unlikely that a customer will waltz up to your parts counter and need the exact part that’s been on the shelf for a while, but that’s only because you’re limited to selling locally. If you could sell on a national level (or even internationally!), you’d have a much higher chance of finding the customer you need.

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Should Your Dealership Sell Parts Online?

To eCommerce or not to eCommerce—that is the question. More and more, customers are demanding the convenience of online shopping, and the market of selling auto parts online is growing by leaps and bounds. There's no better time to jump into eCommerce than now.

The benefits of selling parts with eCommerce can give your dealership the boost it needs, but some dealers hesitate to jump on board. Here are some key considerations to think about when deciding if it's your time to tackle the online world.

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5 Tips to Get Your New Automotive eCommerce Site Up and Running Faster

So you’ve decided to sell online. It's exciting to venture into a new realm, but you're rightfully wary of how long the setup process might take. Well, fear not—it doesn't have to be slow.

To a certain extent, your solution provider needs time to set up all the technical details--that's more or less out of your control. But the time it takes them to create your parts site doesn't need to be wasted. A little forward preparation on your part can make a huge difference.

Here are 5 simple tips you can use to speed up the process.

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3 Questions to Answer Before Starting a Parts Site

If you are considering selling auto parts online, it can be overwhelming to figure out where to start. The key to success is knowing what you’re looking for in an eCommerce site. Before you get caught up in the whirlwind of vendors, sit down and answer these three questions:

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Obtaining OEM Auto Parts Catalog Data

Auto manufacturers hold their data closely and control which companies gain access. If you are a dealership looking for this data so you can sell parts online, your best bet is to work with an auto parts eCommerce software provider.

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How long should eCommerce setup take to sell auto parts online?

Whether you’re new to selling online or a veteran looking to migrate away from another platform, it’s important to know how long a new eCommerce platform should take to setup so you can plan accordingly. Unfortunately, we have to answer this question with that annoying phrase…”it depends.” The setup time varies based on several factors such as the level of design customization you want and whether or not you already have an existing eCommerce site.

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How to Choose The Right eCommerce Platform to Sell Auto Parts Online

Every year, the number of customers who want to do their shopping online increases—after all, it’s easy, convenient, and often less expensive than in-store purchases. Auto parts eCommerce is no different, and it's definitely on the rise. Selling auto parts online is the trend of the future and a market opportunity that's expanding at a ridiculous rate.

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