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Resource Center


4 Simple Ways to Jumpstart your Account with a Marketing Agency

Marketing for your parts website is crucial for online success, whether you do it yourself or hire a marketing agency.

Most dealerships choose to work with an agency, so the parts employees can focus on selling parts without adding another thing to worry about. 

If you want to get the most out of your marketing agency, getting your account up and running as soon as possible is the first step! After all, the sooner your agency is set up, the sooner the ad campaigns can draw in customers.

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The Google Resource Masterlist for Parts Managers

Baffled by all this Google talk online?

If you often find yourself scratching your head at terms like "PPC" or "SEO" or "search campaigns versus shopping campaigns," then this resource list is for you.

In this article, we break down the definitions for common Google terminology, the best (free!) Google tools to boost your parts eCommerce website, and top resources for using and improving on those Google tools.

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How to Increase Repeat Customers with a Packaging Insert

Here’s a familiar situation for you: A shopper finds your auto parts website, browses for a bit, and then purchases a part. Success! Time to package their order, ship it out, and never hear from that person again.

But after putting time into your parts website and spending marketing dollars to bring that customer in, are you really willing to let them go so easily?

In that moment when a shopper becomes a customer, the iron is hot, so to speak. That customer just reached out to you in a show of trust by buying a part, and as long as they had a positive experience, they’re more open to you and your brand.

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5 Easy "Set-and-Forget" Marketing Strategies for Parts Websites

Who has time to do marketing? With all the other tasks you have to handle at the parts counter, it’s no surprise that most parts managers are too busy to promote their eCommerce store with marketing.

Except as more dealerships launch a parts website, the ability to stand out among competitors becomes more and more important. Some kind of marketing strategy is absolutely essential if you want a successful parts website.

In this article, discover some of the best set-and-forget marketing strategies for your parts website. Just spend the time on it once (or very infrequently), and you’ll continue to get benefit out of it!

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How to Write an Abandoned Cart Recovery Email in 4 Simple Steps

It’s amazing how many customers leave your parts site without making a purchase. They might have even picked out some parts to buy but left without finishing the order. Believe it or not, these sales aren’t 100% hopeless. When you set up an abandoned cart recovery email campaign, there’s a chance to bring them back and complete their order.

Bonus: Once you set up your abandoned cart recovery emails, it’s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the template email, and then it’ll run on its own.

How exactly do you write that email? Read on…

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6 Best Practices for Parts Managers to Boost Sales with Facebook

With other 1.79 billion monthly active users on Facebook, businesses have caught on to the opportunity for building a fan base and improving sales–entirely through shared photos and status updates.

It’s easy and free to set up a Facebook page for your parts website. Once you’re up and running, Facebook can become a constant pool of customers to tap into whenever you run sales and promotions.

Of course, it’s not a magic trick for instant sales. You need to actually building a following and promote your sales in an effective way. Follow these tricks to make it happen…


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4 Last-Minute Tips to Sell More Auto Parts on Cyber Monday

 Cyber Monday is less than a week away! Is your dealership ready?

If you haven’t had a chance to put together your plan, don’t worry. There’s still time to prepare a Cyber Monday promotion and start the holiday season strong.

If you’ve already planned everything out, then great—you can sit back to watch the sales. There are still a few more ways you can promote your parts sales before the big day, though. Read on…

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The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website

We all know about Black Friday… but how much have you prepared for Cyber Monday?

Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.

Don’t miss this chance to boost your online parts business!

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How to Promote Winter Parts and Accessories in 4 Simple Steps

Winter is coming, along with a rising demand for winter auto accessories. Customers will be searching and ready to buy the seasonal parts they need to deal with the snow, ice, and cold.

If this is your first winter selling parts online, then you’re in for a treat. With the right promotion for wintery items on your parts eCommerce website, it’s a fantastic opportunity to boost parts sales and end the year on a solid note.

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11 Creative Shipping Tricks that will WOW your Customers

Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.

But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.

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