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THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

How to Write an Abandoned Cart Recovery Email in 4 Simple Steps

A staggering number of customers leave your parts site without making a purchase! Even after adding items to their digital cart, they often leave without finishing the order.

Believe it or not, these sales aren’t 100% hopeless. When you set up an abandoned cart recovery email campaign, there’s a chance to bring them back.

Bonus: Once you set up your abandoned cart recovery emails, it’s a set-and-forget marketing tool. Just spend a few minutes setting the details and typing up the template email, and then it’ll run on its own.

How exactly do you write that email? Read on…

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6 Best Practices for Parts Managers to Boost Sales with Facebook

With other 1.79 billion monthly active users on Facebook, businesses have caught on to the opportunity for building a fan base and improving sales–entirely through shared photos and status updates.

It’s easy and free to set up a Facebook page for your parts website. Once you’re up and running, Facebook can become a constant pool of customers to tap into whenever you run sales and promotions.

Of course, it’s not a magic trick for instant sales. You need to actually building a following and promote your sales in an effective way. Follow these tricks to make it happen…

 

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4 Last-Minute Tips to Sell More Auto Parts on Cyber Monday

 Cyber Monday is less than a week away! Is your dealership ready?

If you haven’t had a chance to put together your plan, don’t worry. There’s still time to prepare a Cyber Monday promotion and start the holiday season strong.

If you’ve already planned everything out, then great—you can sit back to watch the sales. There are still a few more ways you can promote your parts sales before the big day, though. Read on…

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The Step-by-Step Guide to Capitalizing on Cyber Monday with your Parts Website

We all know about Black Friday… but how much have you prepared for Cyber Monday?

Cyber Monday is the internet version of Black Friday, and a day of super sales in the digital world. As online shopping continues to grow, more and more people are looking to Cyber Monday to find deals on their favorite websites.

Don’t miss this chance to boost your online parts business!

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How to Promote Winter Parts and Accessories in 4 Simple Steps

Winter is coming, along with a rising demand for winter auto accessories. Customers will be searching and ready to buy the seasonal parts they need to deal with the snow, ice, and cold.

If this is your first winter selling parts online, then you’re in for a treat. With the right promotion for wintery items on your parts eCommerce website, it’s a fantastic opportunity to boost parts sales and end the year on a solid note.

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11 Creative Shipping Tricks that will WOW your Customers

Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.

But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.

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5 Types of Coupon that will Drive Sales to your Parts Website

Coupons and promotions excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.

57% say they would not have made a purchase without a coupon first. And coupons don’t need to be printed out to be successful—promo codes sent through email or social media can be just as powerful.

Here are some of the best coupon ideas you can use for your parts store!

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3 Reasons a Video How-to Series will Supercharge your Parts Website

Have you ever dreamed of being a famous Hollywood star?

Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.

Even for those of you who don’t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It’s something worth your time and investment when you pull it off right.

 

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How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website

We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.

It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.

If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.

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11 Questions to Ask a Marketing Agency before you Hire Them

You’ve set up your parts website, you’re ready to start selling auto parts online… but hardly anyone (if anyone at all) has shown up to buy.

The internet is HUGE, so the chance of someone stumbling upon your parts website by chance is small. You need some way to stand out and make yourself visible. The answer: marketing.

Some marketing is easy to do by yourself, like sending out emails or creating Facebook and Twitter accounts. But if you really want to drive part sales and aggressively grow your online business, an investment in a marketing agency will go a long way in saving you time and helping you meet those goals.

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