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THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

How to Promote Winter Parts and Accessories in 4 Simple Steps

Winter is coming, along with a rising demand for winter auto accessories. Customers will be searching and ready to buy the seasonal parts they need to deal with the snow, ice, and cold.

If this is your first winter selling parts online, then you’re in for a treat. With the right promotion for wintery items on your parts eCommerce website, it’s a fantastic opportunity to boost parts sales and end the year on a solid note.

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11 Creative Shipping Tricks that will WOW your Customers

Success! A customer visited your parts website, liked what they saw, and ended up making a purchase. You’ll soon fulfill their order, package it, and ship it out. All that’s left is to hope they’re happy enough to shop with you the next time they need to buy.

But will they even remember you or your brand? By adding a little flare to your packaging, you can remind customers about your parts website the moment their ordered part arrives on their doorstep.

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5 Types of Coupon that will Drive Sales to your Parts Website

So you probably know how great promotions can be for your dealership. They're a fantastic way to excite your customers and bring in new and return shoppers, which is worth it in the long run—even if the 10% discount you offer narrows your profit margins in the beginning.

Promotions that customers can only access with a coupon/promo code adds a special excitement to the shopping experience. An infographic by VoucherCloud really puts the power of coupons in perspective. In 2013, 92% of consumers reported using a coupon, and 91% of those coupon redeemers say they will visit the retailer again after being offered a coupon.

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3 Reasons a Video How-to Series will Supercharge your Parts Website

Have you ever dreamed of being a famous Hollywood star?

Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.

Even for those of you who don’t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It’s something worth your time and investment when you pull it off right.

 

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How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website

We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers.

It’s not incredibly difficult, and the payoff can be massive. If you want to expand the reach of your brand, draw in sales, and build customer loyalty, then perhaps it’s time to try your hand at running a contest or sweepstakes on your parts website.

If you’ve never done it before, don’t worry—that’s what we’re here for. We’ll walk you through the steps of figuring out if a contest or sweepstakes event is right for you, how to set one up, and the best ideas to draw in the most customers.

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11 Questions to Ask a Marketing Agency before you Hire Them

You’ve set up your parts website, you’re ready to start selling auto parts online… but hardly anyone (if anyone at all) has shown up to buy.

The internet is HUGE, so the chance of someone stumbling upon your parts website by chance is small. You need some way to stand out and make yourself visible. The answer: marketing.

Some marketing is easy to do by yourself, like sending out emails or creating Facebook and Twitter accounts. But if you really want to drive part sales and aggressively grow your online business, an investment in a marketing agency will go a long way in saving you time and helping you meet those goals.

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3 Promotional Opportunities for Fall that you Don't Want to Miss

Looking to promote your online parts store in the coming months? With Labor Day, back-to-school, and the fall season approaching, you’ve got plenty of “excuses” to set up a killer sale and draw in customers with some great deals!

We’ve got some tips to help you promote your website, but don’t think it has to stop there. In fact, there are a lot of ways you can use your online and in-store locations to work together and offer special promotions to customers that visit you in both places. It’s a great chance to build customer loyalty so they pick YOU as their preferred dealer again and again.

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Google Shopping Vs. Google Search Campaigns (+ Strategies for Success)

We all know Google is a big name, so of course you’re asking yourself “What can Google do for ME?” The thing is, Google offers so many services that it’s easy to get lost in the options. Marketing, for example. You have Google AdWords, Google Shopping, shopping campaigns, search campaigns... So where do you start?

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How to Rock your 4th of July Sales in 5 Easy Steps

Fireworks, BBQ, and summer sales… who wouldn’t be excited for the 4th of July?

Customers are certainly excited about Independence day. In 2015, food and retail sales hit $6.6 billion, and it's growing every year.

Independence Day is an opportunity you don’t want to miss out on, since it’s such a great time to run specials and promotions. Whether it’s through social media, emails, or your website, promote your online parts store with some USA-themed holiday deals.

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3 Perfect Examples of Abandoned Cart Recovery Emails

Are you letting customers walk out your virtual “door” without even trying to change their minds? The truth is, most eCommerce stores give up the second a customer closes their browser—even though it’s costing them sales.

A customer visits your parts store, fills their cart with goodies, and then leaves the page for some unknown reason. Except most of the time, that customer was ready to buy. So why would you give up on a sale so quickly?

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