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THE ULTIMATE DESTINATION FOR AUTO PARTS ECOMMERCE TIPS AND TRENDS

How to Write an About Us Page for your Parts Website in 4 Easy Steps

Want a trick that can improve your website’s visibility, boost customer confidence, and help built customer loyalty?

A solid “About Us” page.

Google and other search engines DO actually look at a website’s About Us page, and it can affect your website ranking. After all, the more unique content your website has, the better.

Outside the technical benefits for SEO, the “About Us” can also ease any worries your customers have about making a purchase. Follow these steps to make a fantastic About Us page for your parts website...

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The Google Resource Masterlist for Parts Managers

Baffled by all this Google talk online?

If you often find yourself scratching your head at terms like "PPC" or "SEO" or "search campaigns versus shopping campaigns," then this resource list is for you.

In this article, we break down the definitions for common Google terminology, the best (free!) Google tools to boost your parts eCommerce website, and top resources for using and improving on those Google tools.

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1 Simple Trick to Parts Website Traffic that Most Dealerships are Missing

If you’ve been selling online for any amount of time, you know that getting FOUND is the first step to success. Whether it’s through advertising or SEO that puts you at the top of Google search results, making it as easy as possible for customers to find your parts website is a crucial key to success.

Every month, more dealerships start selling parts online. The long-time sellers have an advantage, since they’ve had time to build up their marketing efforts and improve their SEO. But it’s not hopeless for the new sites, and there’s one key trick that many dealerships are choosing to ignore…

 

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Optimizing for Mobile: How Changes to Google could Impact your Parts Website Sales

Have you heard about Google’s new “mobile-first” indexing? Announced in early November, it’s a big change that could affect your dealership’s online reach if you’re not careful.

Long story short, Google is going to start putting a priority on the mobile version of your website. If the primary content and markup between the mobile and desktop versions of your website is different, then you’ll probably want to consider making a change or your ranking in search engine results could be negatively affected. If your site is on the RevolutionParts platform then your site is good to go and you have nothing to worry about.

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3 Reasons a Video How-to Series will Supercharge your Parts Website

Have you ever dreamed of being a famous Hollywood star?

Okay, maybe not that far. But if you’re the extroverted type that doesn’t mind being in the spotlight, then you’re in luck. Creating how-to videos for auto part installation can be a fantastic way to market your parts website and drive traffic to your store.

Even for those of you who don’t want to be the star of the show, you can hire an outside group to handle the details for you. Either way, dealers and aftermarket solutions have seen staggering success with tending to a YouTube channel. It’s something worth your time and investment when you pull it off right.

 

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How to Boost the Google Ranking of your Parts Website in 6 Easy Steps

Your website is running, your holiday sales are amazing, you’re ready to start reaching out to customers… but they’re nowhere to be found. Investing in some manner of marketing is always a good idea, but there are things you can do to improve your parts website traffic without spending a cent.

How, you ask? By appearing in the top results of Google and other search engines. With a few tweaks to your parts site, you can be a highly-ranked site that your customers will see first when looking to buy. It’s called SEO (search engine optimization), and if your parts website focuses on SEO, you’re much more likely to make parts sales.

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3 Proven Techniques to Increase Traffic to your Parts Website

Just because you built a fantastic eCommerce parts website doesn’t mean the customers will automatically start pouring in. No matter how you choose to go about it, some sort of marketing plan is essential to drive sales.

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The 4 Must-Have Ingredients for a Killer eCommerce Marketing Plan

 

 If you haven’t already set up a marketing plan for your auto parts eCommerce store, it’s never too late to start. You’ll be amazed how much traffic you can drive to your website when you set some goals and stick to your schedule!  

But with so much marketing potential out there, where do you start? Have no fear: we’ve broken down eCommerce marketing into 4 key areas where you will want to focus in order to push your online parts store to new heights. 

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How to Write a Killer Product Description for Brake Pads

Did you know braking systems are one of the top three categories of most popular parts shopped for online? To make the most of this market, a unique high-quality product description is sure to draw in more customers.

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Drive More Traffic To Your Auto Parts Stores Online

How much thought have you put into product descriptions for the auto parts you sell online?

Whether it’s on eBay or your own auto parts website, the product description matters. It’s the first thing a potential customer will read when they’re still debating their purchase, and by clearing up any confusion right away, you’ll save yourself a lot of trouble in the future.

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