A selling channel like eBay is really easy to get started on. With only a few clicks, your inventory will be available to over 155 million ready-to-buy customers around the world.
Better yet, the automotive segment of eBay—eBay Motors—is booming. The industry is seeing growth rates across the board, and the early adapters are taking the heft of the profits. Is your dealership selling auto parts on eBay? If not, you should be. We're about to tell you all the reasons why eBay might just be a total game changer for your dealership.
1. eBay Motors
According to the latest studies, the demand for auto parts on eBay is through the roof. The way eBay is set up, it's just so easy for customers to reach a huge inventory of auto parts and comparison shop for the best price all in one place.
To better fit the demand for vehicles and parts, eBay launched a specialty site called eBay Motors to focus on providing the things automotive shoppers need, like research and security.
Many shoppers use it to purchase entire vehicles through eBay, but buying and selling auto parts and accessories is just as popular, especially since sellers can provide part fitmet info on their listings.
According to a 2014 study by UPS, automotive customers are less likely to return their purchased part than in other industries, showing that they're wary about part fitment. They know they need to do their research and order the right fit for their car the first time. Since eBay Motors allows sellers to add part fitment to their listings, it's a great feature to encourage customers to buy.
Since 2012, both Amazon and eBay have seen a 25% growth rate in the auto parts category. Hedges Company also found that in 2014, eBay Motors moved between 550,000 and 575,000 parts each week. The customers on eBay Motors are searching and ready to buy auto parts!
In addition to the boost in sales, dealerships are finding other ways to take advantage of eBay Motors. eBay Motors is the ideal place to sell used car parts, eliminate obsolescene, and clear out old inventory.
Depending on your selling strategy, these can be some of the best car parts to sell on eBay. If you have a lot of obsolete auto parts sitting on your shelves, eBay is the perfect place to clean house.
It may even eliminate obsolescence in your parts department completely!
2. Large audience
Selling through a channel like eBay gives you a broader scope than you’d have alone. eBay spends a large marketing budget to attract shoppers and you can capitalize on this traffic so you don’t have to spend a big portion of your own budget on marketing.
Some of these eBay marketing tools are available for you to use, free of charge! For example, you can run promotions on eBay to discount your auto parts and draw in even more customers.
Millions of people visit eBay on a regular basis, so you have a customer base already waiting for you. And these customers are searching for auto parts and eager to buy!
This is especially true when it comes to international sales. With eBay, you're not limited to selling in the United States—you can extend your reach around the globe. eBay's Global Shipping Program will handle all the dirty details of international shipping, so you don't have to worry about it. We'll talk more about this in a bit.
And best yet, there's no reason to keep that audience restricted to eBay. You can use it as a platform to promote your dealership and get your name out into the world. After shoppers have made a purchase, you can send a follow-up email to redirect them to your standalone parts website. Customers who enjoyed their experience may buy auto parts directly from your parts eCommerce web store next time.
3. Consumer Trust and Confidence
Customers don’t recognize your business? No problem. After so many years on the Internet, shoppers trust eBay—and through that, those potential customers trust you. Not only is eBay a marketplace that they have confidence in, but they also know eBay will facilitate communication in case any issues arise.
You can boost this trust level even further by gaining Top Seller Status. Top Seller Status comes with a ton of great benefits (like cheaper shipping and discounts on fees), and it also marks your store with a badge so customers know right away that you're a trustworthy seller. It's one of the easiest way to improve your visibility on eBay.
By the way, dealers who partner with RevolutionParts can automatically receive Top Seller Status benefits when signing up for our eBay Marketplace solution. RevolutionParts is always striving to make selling on eBay Motors as easy as humanly possible, so you can sell more parts with less time and effort.
See a free demo of the RevolutionParts eBay solution to see how we do it!
Plus, like we mentioned before, eBay Motors has great tools to help customers find the part they're looking for. Parts Managers can add part fitment information to their listings to boost customer confidence, which in turn boosts sales (and reduces returns).
You're not required to provide auto part compatibility information, but it certainly will help you be successful on eBay. Read more about the FAQs of part compatibility on eBay Motors to find out more.
4. Seller protection
Just as eBay shoppers don’t have to worry about dishonest businesses, you also don’t have to worry about dishonest customers. Dealerships with the Seller Protection Program can be insured against unpaid items, empty box “returns,” and unfair seller performance evaluations.
eBay's system has a way of detecting suspicious behavior with customers and sellers. Say, for example, that a customer has a history of reporting issues with their purchases. The system can then go in and try to detect an issue. If an issue is found, then the Seller Protection Team can also investigate, so it's not just a computer deciding your fate.
Overall, eBay takes steps to protect your reputation. You can sell with confidence!
5. Lower Fees
Any marketplace you sell with is going to have fees, but eBay’s costs are lower than what you’ll find on Amazon. While Amazon charges 12% in the automotive category (except 10% for tires and wheels), eBay only charges 6%-8%, depending on your account type.
If you partner with the right eCommerce solution provider, then insertion fees are waived completely. Talk with your eCommerce solution to see if they can help you out (Hint: RevolutionParts can definitely help!).
By the way: with the RevolutionParts eBay solution, certain fees (like insertion fees) are waived completely!
6. International Shipping
Thanks to eBay’s Global Shipping Program, selling overseas is easier than ever! As long as the auto parts you sell comply with a few eligibility rules, eBay’s international shipping experts will manage the overseas shipping and customs process for you.
Sound too good to be true? It's really that easy. All you need to do is pay shipping charges to eBay's U.S. shipping center, and eBay will take it from there.
With the Global Shipping Program, you qualify for 5-star protection for shipping and handling ratings—meaning customer ratings below 5 stars for shipping charges or shipping time won’t count against your seller performance standards.
In fact, if any of your negative or neutral feedback is caused by the Global Shipping Program, that feedback will be removed.
Selling on a marketplace like eBay is a great way to boost revenue for your dealership, and it’s something you can easily manage side-by-side with your existing online parts store. It's another avenue for sales, and sales is the name of the game.
Aftermarket sellers dominate eBay at the moment, but that's no reason to give up those sales—it just means there's a bigger opportunity for OEM sellers to take over. eBay can be a competitive market, but as long as you avoid some of the common mistakes that new sellers make on eBay Motors, it won't keep you from making a profit.
So what are you waiting for? See a demo of the RevolutionParts eBay solution to start growing auto part & accessory sales on eBay for your dealership.